The tea industry in Assam has been in turmoil for the last couple of years with annual losses increasing every year for leading companies like TATA Tea and Macleod Russell Tea Company. But, at the same time, quality tea from smaller tea gardens across the State has been racking up record highs at auctions. Tea garden executives are of the opinion that this contradiction is due to the low volume production of quality tea in Assam, and the demand and supply gap. With an aim to boost the industry and regain the old glory, The Tea Room, a tea lounge,
At ‘The Tea Room’ in Guwahati, you can taste different kinds of tea that you didn’t even know existed was launched at Guwahati Tea Auction Centre (GTAC).
An exclusive retail sales counter of authentic Assam Tea, it is also a lounge bar where tea lovers can indulge in brewed tea. Inaugurating the premium tea lounge, Chief Minister Sarbananda Sonowal said, ‘Promoting tea and setting up a tea tourism concept has always been a dream in Assam. Establishing the tea lounge at the Guwahati Tea Auction Centre is an attempt to boost such activities.’ He added, ‘The tea industry in Assam is presently facing extreme crisis situation; although it produces more than 50 percent of the tea that India puts out to the global market every year. Hence, this premium tea lounge is necessary to offer different tea blends and in a way promote the uniqueness of the Assam tea though there are other factors to be addressed.’
The Taste of Assam
This story is from the September 2019 edition of Eclectic Northeast.
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This story is from the September 2019 edition of Eclectic Northeast.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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