TWINE SOLUTIONS Spearheading a revolution

A technology start-up that has developed a proprietary and revolutionary digital on-demand thread dyeing system and a digital dye-to-match colour application, Twine Solutions now has a partner in India to explore the growing textile industry even as it continues to develop new products and solutions for its global outreach strategy

Twine Solutions is an Israeli company, founded in 2015 by twin brothers Alon Moshe and Erez Moshe – hence where the name comes in – who have both spent many years in the digital printing industry. They came up with an amazing idea to revolutionize the textile industry at its very fibre – the yarn. Through various rounds of funding and development, working alongside industry experts and great companies like Delta Galil in Israel, they launched the product at ITMA in 2019. For the past couple of years, the team has been focusing on Europe but has also repositioned itself to exploring business opportunities in the Asia Pacific as of January this year.

“That is the time I joined. My role was to identify the right partners to bring on board in the region. Chemtax in Hong Kong was first, covering China, Hong Kong, Taiwan and Vietnam and now Orange O Tec in India,” informs Andy Yarrow, Regional Sales Manager (Asia Pacific), Twine Solutions. “We looked specifically for people with a customer base and good reach in the textile industry,” he adds. For the company, finding the right solutions is top priority. The attempt is to change the dyeing industry forever. “As you know, the textile industry is second only to oil as the world’s most polluting sector. Whilst most digital technology suppliers focus on the end of the supply chain, printing on garments or fabric, for example, we are starting at the beginning i.e. dyeing yarn,” Yarrow says.