Sutlej: Leadership through Transformation

Green fibre project to enhance global competitiveness

Sustainability in the textile industry has gone beyond just using organic materials and eco-friendly processes. For Sutlej, technological innovation is at the heart of every product and process and that stands as the key ingredient to its success in making it one of the most respected business houses in the country, contributing immensely to the growth of modern India. Sutlej is focusing on manufacturing processes that advance sustainability and is setting standards to care for the environment through technological advancements

A veteran of the textile industry whose roots date back to pre-Independence India and the flagship textile company of the illustrious K K Birla Group is, today, strengthening its legacy to build a sustainable business with a prudent balance of financial robustness and social responsibilities while stepping into the world of décor where fabric, texture, and color come together to tell a story – the story of Sutlej. Speaking about the company, C S Nopany, Executive Chairman, Sutlej Textiles and Industries Limited, says, “At Sutlej we strengthened proactively not just over the last year or two but have been engaged in reinventing ahead of the curve as an organizational discipline for the last couple of decades.”

“The result is that we consistently invested in enhancing our capacities. In a business influenced by a host of variables, we recognized that these initiatives would protect us during difficult times. We believed that this reinventing and broad basing would give us the platform to maintain our ideology of growth and diversification,” he adds. In a business where consumer preferences are evolving and the world is putting a bigger emphasis on ‘clean and green products, there is a need to rebound with speed. The faster a company capitalizes on upcoming opportunities, the more a company can grow and have benefits in the following ways: diversify the business with new revenue streams, strengthen its business sustainability and reinforce the brand. “At Sutlej, we strengthened our capacity to rebound by strengthening digitalization in our manufacturing, quality, marketing, and controls. This improved our decision-making process and enhanced the overall customer experience,” Nopany states.

ESG at Sutlej

At Sutlej a culture of environment social governance (ESG) represents the heart of its business. The company believes that this commitment is critical considering that they manufacture a product that consumes water, natural resources, fossil fuels, and electricity, any moderation in which will enhance its responsibility and profitability. Its environment component ensures that they consume environmentally responsible resources, utilize an optimal quantum of finite fossil fuels, recycles waste, moderates its carbon footprint, and builds resistance to climate change.