Elmeasure India: Showing The Way Ahead With ‘Smart Energy'
The Textile magazine|February 2021
Textile Magazine caught up with Sam Cherian, Chairman, Elmeasure, who after successfully obtaining a degree in Business Management from the US and completing a short stint of managing a recycling company, helped establish Elmeasure in 2004. He spoke at length about Elmeasure’s inception, products and solutions for the textile industry, USPs and future plans, among others

As one of the leading manufacturers of digital panel meters in the country, Elmeasure India (P) Limited has carved a niche of its own over the years. The company offers a wide range of digital metering products to cater to the needs of a variety of industries. For the past six years it has been successfully offering customised IOT-enabled systems for the textile industry, which helps in the monitoring of energy, processes (hank measurements, production, ukg, air and resources) and enabling the availability of data on a user-friendly dashboard.

Needless to say, the popularity of the solution has been on the rise. It has been finding an increasing number of takers in recent times. With the narrative across industries being establishment of ‘smart’ factories and the rising emphasis on sustainability, it is a system that is sure to remain high on the popularity charts of the textile fraternity. Elmeasure India was established in 2004 in Bengaluru. Elaborating on the inception, Chairman Sam Cherian reveals: “A few of us from diverse backgrounds came together to start this company. Our purpose stemmed from the belief that we wanted to help people both from within and outside the organisation.”

“I had just returned from the US after my studies when I met Babu T K and his team who had over 50 years of combined experience building products and solutions around the energy management space. In my case, I got engaged with non-profit work of a trust established by my father. This was quite a contrarian move. It’s not the way things are supposed to happen for it is always the other way around, i.e. you start a company and then try and do something to give back to society,” he adds. Cherian points out that there were only a few digital panel energy meters during the time they entered the business.

“Yes, that was the situation. We analysed and listed down the pain points because of the lack of adequate number of these devices. We wanted to offer the customer a product that was optimised for the particular industry and that would take care of all the pain points,” he says. The company today offers a wide range of products which includes, building energy management system (BEMS), EMS, demand controller, multifunction meters, electronic energy meters, dual energy meters, digital panel meters, automatic changeovers with current limiters (ACCLs), power factor controllers (PFCs), earth leakage relays (ELRs), earth fault relays (EFRs), gateways, branch monitoring units, smart input-output systems, transducers and converters.

“It was in 2007 that we entered the solution business. What we did was to take all the energy meters in a manufacturing unit and then network them as in the case of computers. Usually what happens is that there is a process that runs and at the end of the day you get a bill for the energy used. However, you don’t know as to where this energy is being utilised less or more – whether it is the lighting, machinery or the entire line. So, we made a system that keeps track of the energy consumption of different sources and shares them on a dashboard,” Cherian explains. “We were able to show the factory owners machine-wise energy consumption. This helped them keep track of the energy consumed and work in improving their efficiency,” he adds. Cherian feels that energy should be viewed as a raw material.

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