Today’s customers are increasingly demanding that their commercial needs be met online as they look for faster and easier ways to shop for products and services. Global retail e-commerce grew at an astonishing rate in the past couple years and is expected to continue to be a big part of the total retail market. Every day, we find more examples of cloud companies like Amazon displacing traditional or brick-and-mortar counterparts, forcing these counterparts to retrench or restructure.
Therefore, businesses are looking into increasing their online presence and evolving their technologies in order to (i) meet the increasing demand of their customers for online engagement, and (ii) to save money and increase productivity through cloud technologies. A company’s website is a key component of their digital strategy, so much care and attention need to be given to proper design.
1. Integrate Your Website into Your Sales Funnels
Unfortunately, many businesses build their websites to be stand-alone information portals, rather than being integral to the sales process. Websites typically share company information with visitors, along with pricing lists and location addresses. Thus, they act more like a static brochure rather than a dynamic lead processor.
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