Maybe you’ve stumbled across this article while looking for inspiration for your foray into entrepreneurship. Maybe you already have your own business, but the question remains the same: How do you identify a lucrative side hustle that fits seamlessly into your life?
It should be something you’re good at. If you’re a math geek, chances are, you might not be the obvious choice for a freelance copywriting editor. If you failed math while in school, you’re probably not going to be the best SAT math tutor. Your side hustle should be something that allows you to capitalize on what you are good at, love doing, and have expertise in.
Make it worth it. If something is your hobby, and you love it with a passion, regardless of if you’re making money, there’s nothing wrong with keeping your product or service affordable. But if you are really looking for something that’s going to help with the bills, do not be afraid to charge people what you believe your product or service is worth.
Have fun with it. Look back deep and wide at your life experiences. What makes you happy? When were you happiest? What work of yours, at work or at home, got you the most praise from colleagues, clients, and family?
Get inspired. With the power of the internet, the opportunities are infinite. Will there be other people doing something similar to you? Of course. You can reach out to and network with them to learn about their paths, and maybe even pick up a few tips. There’s no shame in inspiration, so long as you have your own original takes. You could even be their future collaborator.
Look inward. If you’re not 120% sure about your strengths and weaknesses, take a StrengthFinder test. With this, you can identify and/or confirm your strongest traits and which specific line of work fits you the best. Consider it a “second opinion” in understanding what you are really good at and what makes you happy.
Now that you have some ground rules, your brain may be going a mile a minute with ideas for your new side hustle. Or you may be stuck. Luckily, I’ve put together some broad ideas and categories that will allow you to have a jumping off point to begin your brainstorming.
It’s helpful to decide if you intend to go the journey alone, or work with a team of like-minded professionals. You can always change this decision later on but understanding where you’re starting is always helpful.
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