Business
Outlook Business
The Future of Content Creation
The landscape of content creation is evolving, with creators exploring new platforms, formats and collaborations. At the heart of this transformation is India's thriving creator ecosystem, which boasts the largest community of Instagram creators in the world.
3 min |
May 2025
Outlook Business
The Deep-Tech Pivot
The start-up story has been in the limelight for over a decade, but it is time to shift focus from consumer tech to patent-led innovation
4 min |
May 2025
Outlook Business
Content creators are closest to consumer demand
With WAVES 2025, the government aims to unite filmmakers, influencers, animators, investors and tech innovators under one roof. Information and Broadcasting Secretary Sanjay Jaju talks to Shruti Tripathi and Deepsekhar Choudhury about the government's vision to turn content into commerce and creators into global brands. Edited excerpts
3 min |
May 2025
Outlook Business
Stealth Wealth
A recent paper shows that India's richest report only a fraction of their income and wealth, enabling a culture of tax avoidance
4 min |
May 2025
Outlook Business
Wealth Creation is About Effective Financial Management
Ravi Kumar Jha, MD & Chief Executive Officer of LIC Mutual Fund Asset Management Ltd., talks about the joys of providing for his family right from his first salary and achieving financial goals by building his savings brick by crick over his long innings in the company
4 min |
May 2025
Outlook Business
CALL TO ACTION
Climate change is not a distant threat. But we already have the tools to act. What we need now is the will to treat this with urgency
1 min |
May 2025
Outlook Business
Content creation isn't sustainable long term without reinvention
YouTuber Ishan Sharma dropped out of college to become an influencer. He tells Nabodita Ganguly what creators must do to stay relevant amid the rise of Al influencers. Edited excerpts
3 min |
May 2025
Outlook Business
Homeward Bound
Stagnant wages and a slew of government social-welfare schemes are key reasons why workers are preferring to shun factory jobs
6 min |
May 2025
Outlook Business
The Changing Face of the Influencer
I have worked with over 60 brands in my career. Brands mean a lot to consumers and every book or idea around the “No brands thought” has not worked or survived. Brands mean something to people and are a form of self-expression. Brands might be viewed as a long list of promises or thoughts. My learning is that every brand over the years has stood for three things—A, C, E—A for authenticity, C for consistency and E for energy.
3 min |
May 2025
Outlook Business
The REELS Deal
Gen Zs are dropping out of college and abandoning stable careers to become content creators-betting their futures on follower counts, brand deals and the promise of a fragile fame
10+ min |
May 2025
Outlook Business
Content creation is an increasingly aspirational career
Pulkit Trivedi, MD, India, Snap Inc, in an email interview with Deepsekhar Choudhury, talks about how to balance safety with entertainment, popular genres and content creation as a career. Edited excerpts
3 min |
May 2025
Outlook Business
Metro consumers find creators more trustworthy than celebrities
Ajay Vidyasagar, MD, YouTube, Southeast Asia and Emerging Markets in an email interview to Nabodita Ganguly talks about the hyperlocalisation of content. Edited excerpts
3 min |
May 2025
Outlook Business
Magical Places To Take Your Pheras
TAKE ADVANTAGE OF RAJASTHAN'S VIBRANT AND HAPPENING CITIES TO HOST PHOTOSHOOTS AND WEDDING EVENTS THAT WILL BE A FEAST FOR THE EYES
7 min |
April 2025
Outlook Business
Reskilling for the Age of AI
A silent transformation is unfolding in the IT-business process management (BPM) sector. As artificial intelligence reshapes industries, professionals find themselves at a crossroads.
3 min |
April 2025
Outlook Business
Renewables Growth Must Focus on Intra-State Transmission
Sumant Sinha, chief executive, ReNew, tells Nandini Keshari that skilled workers in emerging technologies are essential for the clean-energy transition. Edited excerpts
3 min |
April 2025
Outlook Business
10 Stunning Wedding Venues To Explore
IF YOU ARE DREAMING OF A WEDDING CELEBRATION FIT FOR ROYALTY, LOOK NO FURTHER THAN THESE PALACES AND FORTS ACROSS RAJASTHAN
5 min |
April 2025
Outlook Business
The Climate Capital Crunch
India's clean-tech start-ups are unable to scale in the absence of patient capital. Investors and policymakers must work together to keep the cash flowing
5 min |
April 2025
Outlook Business
Behind the Mind Games that End in Digital Arrest
The new 'digital-arrest' scam employs psychological pressure to dupe vulnerable victims, who go through a phase of trauma and fear. We tell you how it works and how you can keep yourself safe
6 min |
April 2025
Outlook Business
MAKING THE TRANSITION
Governments, investors and customers increasingly prefer businesses that align with sustainable goals. But SMEs need more than just policy support to reduce their environmental impact
2 min |
April 2025
Outlook Business
Bollywood Bliss
RAJASTHAN'S STORIED ROYAL HERITAGE AND SPECTACULAR LANDSCAPES MAKE IT ONE OF THE TOP DESTINATION WEDDING LOCALES IN INDIA. IF YOU WANT TO GET HITCHED BOLLYWOOD STYLE, CHECK OUT THESE AMAZING VENUES WHERE THE “STARS” HAVE ALIGNED
4 min |
April 2025
Outlook Business
Investors Trust Madhya Pradesh for Proactive Governance
Madhya Pradesh Chief Minister Mohan Yadav speaks to Devabrata Dutta about the state's journey from being an emerging player to an industrial powerhouse. Edited excerpts
3 min |
April 2025
Outlook Business
Automation Anxiety
For years, engineering and IT degrees have been seen as a gateway to professional success. Then came generative AI, the spectre of job loss and the waking up to reality
6 min |
April 2025
Outlook Business
'Design Innovations Enhance Consumer Experience'
In the evolving wearables market in India, Gaurav Khatri, co-founder of Noise, says innovation is key to building a resilient brand and helping people elevate their lifestyles
1 min |
April 2025
Outlook Business
Sustainable Power Distribution and Regulation: Panel Discussion
A panel discussion comprising industry specialists like Sunil Wadhwa, Former MD, NDPL; Anil Rawal, MD & CEO, IntelliSmart Infrastructure Pvt Ltd; MV Rao, Chairman, West Bengal Electricity Regulatory Commission; and Vishal Kapoor, CEO, Energy Efficiency Services Ltd (EESL); was moderated by Amit Kumar, Vice President and Business Unit Head, Schneider Electric India Pvt. Ltd.
1 min |
April 2025
Outlook Business
Bejewelled In Tradition
FROM THE DETAILS OF MEENAKARI TO THE ELEGANCE OF THEWA, DISCOVER THE HERITAGE JEWELS OF RAJASTHAN THAT ADORN A BRIDE FROM HER HEAD TO HER TOES
6 min |
April 2025
Outlook Business
COST OF CAPITAL
If small businesses are to adopt more sustainable practices, institutional support—financial and expertise to navigate the climate finance market—will be essential
2 min |
April 2025
Outlook Business
Lithium's Second Life
India lacks domestic lithium reserves, yet its electric-mobility ambitions hinge on it. Recycling is the only viable solution, but the country's efforts remain inadequate, informal and technologically backward
3 min |
April 2025
Outlook Business
The Rise of a New Dawn
India's solar sector is entering a golden era. In early 2025, the country surpassed 100GW of installed capacity—a critical milestone on its path toward a 2030 target of 500GW of non-fossil generation capacity.
3 min |
April 2025
Outlook Business
POWERING UP MSMES THE PATH TO VIKSIT BHARAT
India’s commitment to net-zero emissions by 2070 has led to a surge in green initiatives.
1 min |
April 2025
Outlook Business
Money Should Be A Partner, Not The Master
VISHAL KAPOOR, CEO, Bandhan AMC, shares what he did with his first pay cheque, how it became the first real lesson on managing finances, and how he realised later that starting to save early can set you up for life. He advises new professionals to enjoy their first pay cheque, but also start saving, even if it is a small amount, and be consistent about it
3 min |