Armageddon

Gathering the Armies for Battle

- Chris Hamilton

BUILDING A TRUCK CAN BE A LOT LIKE GOING TO WAR WITH ALL THE GENERATIONS THAT CAME BEFORE AND AFTER YOUR FINISHED PRODUCT. Hundreds of shops around the country use their skills, minds and available soldiers in their own particular way to wage war with opinionated opposition. Their tools are their weapons and national events are the proving grounds where they battle it out. It’s always nice to bring home a trophy that shows you’re doing mental damage to your competition, but in the case of Ariel Paxon of Stuart, Florida, the ultimate goal is to promote his custom fab shop and continue the dream of doing what he loves.

With that being said, Ariel is entrepreneur-minded first and an army general second. Being the owner of multiple businesses, including Armageddon Fabrication and Florida Vape Supply, the main focus for this functional Fleetside is to gain attention and attract additional eyeballs to his highly successful enterprise. He spent around $45,000 and a little less than two years of time on this project—something most businesses would consider a bargain when it comes to marketing costs and customer acquisition.