What is the concept behind The Great Design Disaster?
We give collectors the chance to step out of the commercial role and, instead, slip into the role of the initiator. In a figurative sense, we transform them into designers or artists. The Great Design Disaster (TGDD) challenges individuals with one question: “You, who can buy great design, can you create one?”
How did the idea come about and what is it created in response to?
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Breaking the mould
A collision of forces has given birth to a new project called The Great Design Disaster. Led by a passionate duo – interior architect Gregory Gatserelia and design enthusiast Joy Herro – its aim is nothing short of shaking up the traditional boundaries of the contemporary design market. identity catches up with Herro to learn more.
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