According to the American Society of Aesthetic Plastic Surgery, botulinum toxin treatments for women aged 19 to 34 years has increased by 41% from 2011 to 2015 – largely due to social media and the quest for the perfect selfie.
Anti-wrinkle injectables (botulinum toxin) is gaining popularity among millennials, with people getting injections at as young as 18 years old. Young women, some without a wrinkle in sight, are spending a lot of money to capture and hold on to their youth.
This phenomenon is most common in California – the Kardashian capital of the world. However, thanks to social media and the quest for the perfect selfie, the trend has spread to other parts of the United States as well.
On the rise
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