A part from the pandemic turning everything we know upside down and having to adjust to what is being called the “new normal”, one of the major challenges we are forced to face is how to survive on a considerably lesser income. We have come to question what is really important and necessary in our daily lives, as many of us have had to tighten our purse strings as well as our belts.
When consumer trust in the economy is dwindling, consumers will buy goods that have less impact on their available funds1.
Accordingly, if faced with economic crises such as WWII, 9/11, and now COVID-19, there is a theory that consumers are more willing to buy luxury goods- just the less expensive ones. So instead of buying an incredibly costly cashmere coat, for example, you would buy a glamorous lipstick to lift the spirits. The underlying assumption is that consumers will buy luxury goods, even if there is a crisis. So Covid 19 notwithstanding, consumers are still buying beauty products. Except that the focus has shifted from make-up to anti-aging skincare, as healthy, glowing skin has become paramount in this mask-wearing period.
Our inner health is reflected by healthy, radiant skin, and as medical advisors, we need to help our patients achieve their goals and expectations. But with patients having limited budgets, how can we help our patients to achieve their goals?
Most people are looking for advice on products and procedures which have the support of good scientific research and that yield visible results.
And as each patient is different in age, gender, skin tone, and quality, it follows that the advice would alter from one patient to the next.
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