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THE AI BOOM IS NOW BIGGER THAN THE '90S DOTCOM BUBBLE-AND IT'S BUILT ON THE BACKS OF BOTS, MAYBE MORE THAN REAL USERS

AppleMagazine

|

July 25, 2025

The artificial intelligence boom has officially eclipsed the size and speed of the 1990s dotcom bubble, with tech giants and startups alike pouring billions into Al models, chips, and infrastructure.

THE AI BOOM IS NOW BIGGER THAN THE '90S DOTCOM BUBBLE-AND IT'S BUILT ON THE BACKS OF BOTS, MAYBE MORE THAN REAL USERS

But as market valuations soar and product launches accelerate, an uncomfortable question is gaining traction: How much of this growth is driven by real human usage—and how much by bots, synthetic traffic, and automated systems?

From ChatGPT to Gemini, Claude to Copilot, the Al gold rush is reshaping the tech industry faster than any previous wave of innovation. Yet unlike the early internet, where metrics like monthly active users and page views were grounded in relatively clear user behavior, today’s Al metrics are murkier—measured in prompts, API calls, model queries, and synthetic interactions that may or may not reflect sustainable human demand.

imageBIGGER THAN THE DOTCOM ERA—IN RECORD TIME

According to Goldman Sachs, the total market capitalization of companies heavily invested in Al has surpassed $25 trillion, outpacing the Nasdaq's peak valuation during the height of the dotcom bubble in 2000. NVIDIA alone—whose chips power most large-scale Al models—has reached a valuation above $3 trillion, becoming one of the most valuable companies on earth.

The pace of investment and valuation growth has stunned even seasoned investors. In just under 18 months, Al has gone from speculative frontier to the dominant narrative in tech and capital markets. From cloud giants to chipmakers, enterprise software to biotech, Al is being integrated into nearly every sector, often with promises of exponential productivity gains and cost savings.

But as in the dotcom era, where websites with little revenue commanded sky-high valuations, the current Al frenzy is being fueled less by traditional financial performance and more by expectations of transformative impact. What's less clear is who—if anyone—is actually using many of these Al tools at the scale implied by their valuations.

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APPLE PATCHES TWO ZERO-DAY IOS FLAWS USED IN TARGETED ATTACKS

Apple has released security updates addressing two previously unknown vulnerabilities that the company said were actively exploited in what it described as sophisticated attacks.

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INTERNAL IOS SOFTWARE LEAK SURFACES DETAILS ON UPCOMING APPLE FEATURES

An internal Apple software leak has revealed a broad snapshot of features and system changes under development for future versions of iOS, offering an unusually detailed look at how the company is evolving its mobile platform behind closed doors.

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AIRPODS MAX 2 RUMORS POINT TO CHIP UPGRADE AND NEW AUDIO FEATURES

Apple's AirPods Max turned five years old this week, and a new roundup of rumors has outlined what a second-generation model could add if Apple refreshes its over-ear headphones on a longer cycle than the standard AirPods lineup.

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AI USAGE AT WORK HAS DOUBLED AS ADOPTION EXPANDS ACROSS PROFESSIONS

Artificial intelligence use in the workplace has risen sharply in recent years, with surveys showing that a much larger share of workers now report using Al tools in their daily roles compared with just a few years ago.

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PLURIBUS LEADS APPLE TV VIEWERSHIP FOR A SECOND STRAIGHT WEEK

Apple TV's weekly audience rankings once again place Pluribus at the top of the platform's most-watched chart, according to viewership data tracked across Apple's original programming lineup.

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FORD F-150 LIGHTNING STRUGGLES HIGHLIGHT THE CHALLENGES OF ELECTRIC PICKUPS

Ford's experience with the F-150 Lightning has become a case study in how difficult it is to translate electric vehicle momentum into the pickup truck segment.

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