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THE AI BOOM IS NOW BIGGER THAN THE '90S DOTCOM BUBBLE-AND IT'S BUILT ON THE BACKS OF BOTS, MAYBE MORE THAN REAL USERS

AppleMagazine

|

July 25, 2025

The artificial intelligence boom has officially eclipsed the size and speed of the 1990s dotcom bubble, with tech giants and startups alike pouring billions into Al models, chips, and infrastructure.

THE AI BOOM IS NOW BIGGER THAN THE '90S DOTCOM BUBBLE-AND IT'S BUILT ON THE BACKS OF BOTS, MAYBE MORE THAN REAL USERS

But as market valuations soar and product launches accelerate, an uncomfortable question is gaining traction: How much of this growth is driven by real human usage—and how much by bots, synthetic traffic, and automated systems?

From ChatGPT to Gemini, Claude to Copilot, the Al gold rush is reshaping the tech industry faster than any previous wave of innovation. Yet unlike the early internet, where metrics like monthly active users and page views were grounded in relatively clear user behavior, today’s Al metrics are murkier—measured in prompts, API calls, model queries, and synthetic interactions that may or may not reflect sustainable human demand.

imageBIGGER THAN THE DOTCOM ERA—IN RECORD TIME

According to Goldman Sachs, the total market capitalization of companies heavily invested in Al has surpassed $25 trillion, outpacing the Nasdaq's peak valuation during the height of the dotcom bubble in 2000. NVIDIA alone—whose chips power most large-scale Al models—has reached a valuation above $3 trillion, becoming one of the most valuable companies on earth.

The pace of investment and valuation growth has stunned even seasoned investors. In just under 18 months, Al has gone from speculative frontier to the dominant narrative in tech and capital markets. From cloud giants to chipmakers, enterprise software to biotech, Al is being integrated into nearly every sector, often with promises of exponential productivity gains and cost savings.

But as in the dotcom era, where websites with little revenue commanded sky-high valuations, the current Al frenzy is being fueled less by traditional financial performance and more by expectations of transformative impact. What's less clear is who—if anyone—is actually using many of these Al tools at the scale implied by their valuations.

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APPLE CHALLENGES EU DIGITAL MARKETS ACT IN MAJOR COURT TEST

Apple has mounted a high-stakes legal challenge against the European Union's Digital Markets Act (DMA), a sweeping law designed to rein in the power of large technology platforms.

time to read

4 mins

October 24, 2025

AppleMagazine

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APPLE GIVES USERS CONTROL OVER LIQUID GLASS TRANSPARENCY IN IOS 26.1

Apple's next iOS update introduces one of the most requested interface refinements of the year: a new setting that lets users adjust the transparency and tint intensity of the system's \"Liquid Glass\" design language.

time to read

3 mins

October 24, 2025

AppleMagazine

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AIRBNB CEO BRIAN CHESKY SAYS OPENAI TOOLS “NOT READY” FOR FULL CHATGPT INTEGRATION

Airbnb Chief Executive Officer Brian Chesky has publicly declared that OpenAl's suite of tools is not yet mature enough to power the company's core app experiences.

time to read

3 mins

October 24, 2025

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APPLE TV AND PEACOCK UNVEIL JOINT STREAMING BUNDLE AS APPLE REBRANDS ITS PLATFORM

Apple and NBCUniversal have officially launched their long-rumored streaming partnership, bringing Apple TV—now the unified identity for Apple's entertainment platform—and Peacock Premium together in a discounted bundle. The new offer arrives at a pivotal moment for both companies, who are reshaping their streaming strategies around consolidation, brand clarity, and cross-platform value.

time to read

3 mins

October 24, 2025

AppleMagazine

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REAL MADRID'S “INFINITO” STADIUM VISION: PARTNERING WITH APPLE TO REIMAGINE THE BERNABÉU

Real Madrid has embarked on an audacious digital-media initiative known internally as the “Bernabéu Infinito”, a concept first publicly introduced by club president Florentino Pérez during the club's 2024-2025 season assembly.

time to read

2 mins

October 24, 2025

AppleMagazine

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Formula 1 APPLE TV DRIVES YOU INTO THE HEART OF THE COCKPIT EXPERIENCE

Apple has just floored the accelerator on its Formula 1 ambitions.

time to read

4 mins

October 24, 2025

AppleMagazine

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AI CAN HELP THE ENVIRONMENT, EVEN THOUGH IT USES TREMENDOUS ENERGY

Artificial intelligence is often criticized for its substantial consumption of electricity and water—data centers powering AI now account for roughly 1.5% of global electricity usage, with projections showing that figure could double by 2030. Yet amid the concerns, researchers are discovering compelling ways in which AI itself may help tackle climate change and reduce environmental impact.

time to read

2 mins

October 24, 2025

AppleMagazine

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OPENAI UNVEILS ATLAS BROWSER IN DIRECT CHALLENGE TO GOOGLE CHROME

OpenAl has officially launched the Atlas browser, marking its most ambitious expansion yet beyond conversational Al and into the core infrastructure of the modern web.

time to read

4 mins

October 24, 2025

AppleMagazine

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THE ALL-NEW VOLVO ES90 EV SEDAN: LUXURY MEETS ELECTRIC IN VERSATILE FORM

Volvo ES90 represents the Swedish automaker's first major push into a high-end electric sedan built on its dedicated 800-volt architecture and premium safety technology stack.

time to read

2 mins

October 24, 2025

AppleMagazine

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APPLE EXPANDS MLS PLAYOFF ACCESS TO ALL APPLE TV SUBSCRIBERS

Apple has opened live streaming of all Major League Soccer playoff matches to every Apple TV subscriber, marking a pivotal expansion of its sports broadcasting strategy.

time to read

3 mins

October 24, 2025

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