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Hays acquires online cruise travel specialist
The Journal
|July 30, 2025
NORTH East holiday company Hays Travel has made what it says is its most significant acquisition since its rescue of Thomas Cook.
The Sunderland-based independent travel agency - the UK's largest - has bought cruise travel specialist Victoria Travel Group Limited and its brands cruise.co.uk and Seascanner as well as its German division Kreuzfahrtberater.de.
The Redditch-based group with a 270-strong workforce is said to have reported a total transaction value - a common measure of revenue in the travel sector - of £252m in its most recent financial year.
Hays said those numbers reflect a strong market presence and customer loyalty in the UK and Germany.
Victoria is also said to have a strong digital-first approach to its business and expert cruise content.
The deal sees the exit of majority shareholder Bridgepoint, which is one of the world’s top private asset growth investors.
Dit verhaal komt uit de July 30, 2025-editie van The Journal.
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