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Hays acquires online cruise travel specialist
The Journal
|July 30, 2025
NORTH East holiday company Hays Travel has made what it says is its most significant acquisition since its rescue of Thomas Cook.
The Sunderland-based independent travel agency - the UK's largest - has bought cruise travel specialist Victoria Travel Group Limited and its brands cruise.co.uk and Seascanner as well as its German division Kreuzfahrtberater.de.
The Redditch-based group with a 270-strong workforce is said to have reported a total transaction value - a common measure of revenue in the travel sector - of £252m in its most recent financial year.
Hays said those numbers reflect a strong market presence and customer loyalty in the UK and Germany.
Victoria is also said to have a strong digital-first approach to its business and expert cruise content.
The deal sees the exit of majority shareholder Bridgepoint, which is one of the world’s top private asset growth investors.
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