THE BUSINESS COURSE THAT HELPED KETCHUP MARKETING CLEAR THE BOTTLENECKS

Help to Grow: Management Course provides focus for ambitious growth plans

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Ketchup Marketing has completed a major operational refresh and is reporting strong commercial momentum thanks to a management course designed for business leaders.

Ben Marshall, Ketchup Marketing’s client director, joined the Help to Grow: Management Course at Nottingham University Business School, with the goal of taking a step back from the day-to-day and focusing on scaling the business strategically.

Founded 16 years ago by Michelle Jones, a former IBM marketing director, Ketchup Marketing provides full-service marketing for clients across manufacturing, finance and membership sectors.

With around 20 staff, the agency had already built a strong reputation, but Ben wanted to improve its internal processes and set a clearer roadmap for growth.

"We didn’t know what we didn’t know," Ben said.