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Scaling with Style: CaratLane's MD on Growth, Tech, & Trust
The Franchising World
|July-August 2025
In this exclusive interview, Saumen Bhaumik, Managing Director of CaratLane, shares insights into the brand's evolution from a digital-first disruptor to an omnichannel powerhouse. Drawing from his decades-long journey with Titan, he discusses CaratLane's strategic expansion, tech-led innovations, and the rising demand for lightweight, everyday jewellery that reflects modern consumer aspirations.
Tell us about your professional journey.
I began my career at Titan in the early '90s, working across various domains like manufacturing, supply chain, sales, and more in Watches, Jewellery, and Eyewear. Before joining CaratLane as MD in mid-2024, I served as CEO of Titan's EyeCare division.
What is your management mantra?
"We > Me." I focus on aligning all functions toward a shared purpose—profitable, purposeful growth—by empowering teams and decentralising decision-making.
What attracted Titan to CaratLane?
CaratLane's digital-first approach, affordable contemporary jewellery, and strong omnichannel potential stood out. It complemented Titan's vision to modernise fine jewellery under the Tata umbrella.
Describe CaratLane's online-to-offline journey.
Dit verhaal komt uit de July-August 2025-editie van The Franchising World.
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