FASHION FOR EVERY INDIAN: INSIDE RELIANCE RETAIL'S BOLD VISION WITH FASHION WORLD

In a rapidly evolving India, where style and self-expression are becoming essential across all social segments, one retail giant is redefining what it means to be fashionable, accessible, and inclusive. Devtosh Jha, Business Head, Fashion World, gives us a sneak peek into Fashion World by Reliance Retail as it writes a dynamic new chapter in value fashion especially for Bharat.

- By Parina Sood

Fashion World is more than just another retail concept—it’s a strategic answer to a major market gap. While India’s fashion and lifestyle sector continues to expand, around 60% of it remains dominated by unorganized local retailers, especially in Tier III and IV cities.

“When we studied the landscape,” says Devtosh Jha, Business Head of Fashion World, “We realized the value conscious segment was significantly underserved by branded players. Reliance Retail saw an opportunity to redefine it.” Launched with a mission to democratize fashion, Fashion World blends quality, affordability, and accessibility. With over 60 stores already active and plans to expand to 500+ cities in the next two years, the brand is poised to reshape value fashion in India.

DRIVING THE VISION