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REINVENTING PLANNING ACROSS 15 LAKH RETAIL TOUCHPOINTS

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May - June 2025

Known for its diverse product portfolio and robust distribution network, DS Group is now making moves to modernize its demand and distribution planning processes through digital transformation.

REINVENTING PLANNING ACROSS 15 LAKH RETAIL TOUCHPOINTS

At the heart of this lies the brand’s ambition to enhance forecast accuracy, boost supply chain visibility, and drive operational excellence across its major business verticals. With operations spanning General Trade, Modern Trade, e-commerce, quick commerce, and institutional sales, DS Group needed a solution that could match the scale and complexity of its nationwide distribution footprint — which includes over 100 super stockists, 5,000+ distributors, and a retail reach of over 15 lakh shops directly.

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