Poging GOUD - Vrij
Expanding Smart Home Portfolio
Retailer
|May-June 2026
Croma has partnered with global smart home appliance brand Dreame Technology to strengthen its premium home automation and smart appliance offerings across India.
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Through this collaboration, Croma is bringing Dreame’s range of intelligent cleaning and grooming solutions to its retail network, enabling customers to experience and purchase the products through physical stores.
As part of the partnership, Croma has introduced dedicated “Dreame Zones” across select stores in more than 20 cities, including metro, tier I, and tier II markets. These experiential zones allow customers to interact with Dreame’s product portfolio before making a purchase, supporting Croma’s strategy of offering hands-on demonstrations for technology-driven products.
Dit verhaal komt uit de May-June 2026-editie van Retailer.
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