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SPIRITZ - April 2026

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India’s beer market is undergoing a clear shift, moving beyond traditional lagers toward a more diverse, experimental and premium drinking culture. As India’s leading alcobev magazine, Spiritz explores this evolving landscape in its annual Beer Special, viewed through the lens of the country’s leading brewers. This edition’s cover stories highlight that while the opportunity is vast, challenges persist but the strong momentum toward premiumisation signals a transformative phase that is set to define the next chapter of India’s beer industry.

The April edition also brings exclusive insights from industry leaders. Sanjeev Banga, President – International Business at Radico Khaitan Ltd., shares his vision of scaling India’s malt journey to rival global benchmarks like Scotch and Japanese whisky, while outlining the company’s expanding footprint across categories and markets. Euan Kennedy, Lead Whisky Maker at The Macallan, delves into what makes the brand distinctive, particularly its recently launched Timeless Collection. Alongside these features, the issue captures key company developments, brand movements and broader industry trends shaping the alcobev space.

Don’t miss your copy of this insightful edition!

Book your copy at: https://spiritz.in/

SPIRITZ Description:

Uitgever: Blue-Ink-Media

Categorie: Business

Taal: English

Frequentie: Monthly

Spiritz is India's most comprehensive magazine for the alcohol and hospitality industry, liquor lovers, hotels, bars and resorts etc. The entire spectrum of alcohol and hotels, bars, pubs and resorts, accessories, machinery and technology is covered prominently in this magazine.

All the issues of Spiritz magazine have been widely appreciated by the industry for its enriching content, ingenuity of ideas and lucid writing.

The readers of Spiritz are upwardly mobile people who have a significant presence in their respective fields. These readers who are spread across the country and abroad, appreciate the regular flow of information on a variety of subjects. They include CMDs, Directors and top honchos of the alcohol industry, hotels, and bars and of other related sectors. Besides, most of the diplomatic missions, government officials, including Excise

Commissioners and Ministers of all the states and Hotel & Catering Institutes are our regular readers. A large number of liquor lovers also subscribe our magazine.

Impressed by the international looks, production quality and high class content, a good number of hotels and bars keep our issues in their suites, lobbies and bars. A large number of diplomatic missions are also on our regular subscribers' list.

For More Visit: www.spiritz.in