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SPIRITZ - February 2026

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There is an extraordinary stirring unfolding in India’s liquor landscape today. Irish whiskey, once a quiet import category, has entered a decisive growth phase. With exports to India surging over 100 percent in 2024 and the country now ranking as the fifth-largest global market for Irish whiskey, the category is clearly benefiting from deeper changes in consumer behaviour, trade dynamics and premium spirits discovery.
On our tasting tour to Ireland’s iconic distilleries, we traced how Irish drinks are shaped as much by landscape and history as by stills and barrels.
In another highlight, we present Johnnie Walker’s Global Brand Ambassador, Tim Philips-Johansson who speaks about India as a creative engine shaping the future of global mixology.
We also bring ‘A Partnership of Legacy & Scale’ that explores how India Glycols Ltd. and Amrut Distilleries are reshaping the single malt narrative in North India. Inside Q examines The Quorum Club’s redefinition of modern third spaces built around connection and culture, while International Institute of Culinary Arts, New Delhi, is pioneering globally aligned culinary education on Indian soil.

SPIRITZ Description:

Uitgever: Blue-Ink-Media

Categorie: Business

Taal: English

Frequentie: Monthly

Spiritz is India's most comprehensive magazine for the alcohol and hospitality industry, liquor lovers, hotels, bars and resorts etc. The entire spectrum of alcohol and hotels, bars, pubs and resorts, accessories, machinery and technology is covered prominently in this magazine.

All the issues of Spiritz magazine have been widely appreciated by the industry for its enriching content, ingenuity of ideas and lucid writing. Spiritz's growth in three years has been phenomenal, taking our print order to 27,000 plus copies.

The readers of Spiritz are upwardly mobile people who have a significant presence in their respective fields. These readers who are spread across the country and abroad, appreciate the regular flow of information on a variety of subjects. They include CMDs, Directors and top honchos of the alcohol industry, hotels, and bars and of other related sectors. Besides, most of the diplomatic missions, government officials, including Excise

Commissioners and Ministers of all the states and Hotel & Catering Institutes are our regular readers. A large number of liquor lovers also subscribe our magazine.

Impressed by the international looks, production quality and high class content, a good number of hotels and bars keep our issues in their suites, lobbies and bars. A large number of diplomatic missions are also on our regular subscribers' list.