Giving is vital to keep Air Ambulance flying

The new H145 Air Ambulance unveiled earlier this year

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MIDLAND Air Ambulance Charity (MAAC) is highlighting the critical role that regular giving plays in funding its lifesaving missions across six counties including Staffordshire, the West Midlands, and Worcestershire.

Thanks to the generous and consistent support of monthly donors, the charity was able to fund more than 550 pre-hospital missions last financial year - including 260 air ambulance and 296 critical care car responses.

"Regular giving provides us with the financial stability we need to deliver advanced, pre-hospital care at the scene of an incident," said Karen Baker, associate clinical operations director at MAAC.