THE ESSENTIALITY OF SUSTAINABILITY IN GOA'S BLOOMING ALCOHOL INDUSTRY

As both tourists and residents in Goa can attest, the alcohol industry is one of the state's most significant sectors.

- Seeja Prabhu

With a steadily increasing number of distilleries, competition within Goa's alco-bev market is intensifying, resulting in unmatched levels of innovation. Several local brands have gained international recognition, winning global awards that underscore the efficiency and excellence of Goa's alcohol industry.

However, with success comes responsibility. As more businesses enter the sector, hoping to replicate the achievements of established players, challenges inevitably arise. Goa, being relatively small in land area compared to other Indian states, has witnessed the rise of over 92 licensed distilleries. This expansion has contributed to the production of factory-based waste, especially in a state like Goa, which is renowned for its pristine natural environment.

Given the prominence of the alco-bev industry in Goa's economy, it becomes crucial to address sustainability and environmental concerns associated with alcohol production. The Ministry of Environment, Forest and Climate Change recognizes most distilleries as "Red industries," classifying them as heavily polluting. Many distilleries operate without sufficient regard for their environmental impact, creating waste that can jeopardize the surrounding area.

To address these challenges, alcohol manufacturing units across Goa must adopt sustainable practices that align with environmental responsibility. These efforts will not only help preserve the state's natural beauty but also ensure that Goa's reputation as a coastal paradise is maintained for future generations. Here are a few strategies that can be implemented to improve the sustainability of Goa's alcohol industry:

Adequate Water Management