TAJ NAMED WORLD'S STRONGEST HOTEL BRAND 2025

A Global Benchmark for Indian Hospitality

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In a major reaffirmation of India's growing dominance in global luxury hospitality, Taj Hotels, the crown jewel of the Indian Hotels Company Limited (IHCL), has once again been crowned the World's Strongest Hotel Brand for 2025 by Brand Finance UK in its highly regarded 'Hotels 50 2025' report.

With a Brand Strength Index (BSI) score of 92.2/100, Taj has emerged ahead of the world's most celebrated hospitality giants-earning not just accolades but admiration for its deep-rooted values, guest-centric service ethos, and resilient global brand identity.

This is Taj's fourth win at the top of this prestigious list, reaffirming its rare consistency and iconic stature in a fiercely competitive international marketplace.