All that glitters

Most of us have WFH set-ups, but one homeowner and jeweller has taken that to an extreme by turning her living room into a classy boutique.

- JOYCE YANG

Consider the home-based businesses you’re familiar with. There’s probably a baker, a barista, and maybe even a beautician in there. But a living room transformed into a jeweller’s showroom? That might be a first.

But this wasn’t the first time Colin, an interior designer at Renozone, had collaborated with Purl, the entrepreneur behind Shop Purl. The boutique prides itself on crafting jewellery with sustainability in mind and had previously operated out of an apartment that Colin helped design. Now that Purl has moved into a spacious landed property, he is ready to push creative boundaries.

A grand entrance

“Purl said she wanted to convert her living room into a sales gallery for her products, so we designed the entire home with that in mind,” Colin said.

From the exterior, there’s little indication of the gallery inside. The monochrome facade might suggest a colonial theme, but stepping through the door reveals a luxurious and modern space, adorned with hints of pink, gold, and white, as per Purl’s vision.

Inside, it’s evident that Purl is fully committed to her business, knocking down all the walls on the first floor to create a seamless sales environment. Colin, wearing dual hats as both interior designer and visual merchandiser, meticulously planned the space around Purl’s jewellery collections.