Mari Maroket

Meet the beauty content creator who garners thousands of views by staying transparent and authentic

- MIA CASTRO

Influencer marketing is undoubtedly a successful method to sell products. When the pandemic hit and we couldn't go to physical beauty counters to test makeup or skincare products ourselves, we trusted the influencers to discern which were worth our money. But what happens when every time you scroll through social media, somebody is always telling you to buy something? It becomes hard to differentiate between a real recommendation and an endorsement made solely for monetary gain.

In an era where it's easy to drown in the crowded waters of online content, it's important to know the influencers you can fully trust. Enter Mari Maroket, a TikTok influencer whose domain is filled with honest beauty reviews. "We have a responsibility as influencers, that's why if you noticed, in my page, I choose to keep it positive," she says.

Despite ever-changing algorithms and even unreliable engagement, Maroket never uses her platform to create drama for virality of content. Instead, she focuses on simply sharing her passion for beauty. "I choose to only talk about products I actually love," she reveals. "I also make it a point to tell my followers that if you don't see me talking about it online, it probably means it didn't work for me." She also applies this kind of transparency when she works with brands: "Before entering a partnership with a brand, I always test out the products first. If it works, then I agree to work together. If not, I simply decline or ask if other products might work for me, and we can try again. That's how I keep it honest."