ARTISTIC PURSUITS

MEGA sits down with master perfumer and artistic director Francis Kurkdjian to discover his latest endeavor

- PEEWEE REYES-ISIDRO

For fragrance enthusiasts, the name Francis Kurkdjian represents more than sophisticated scents, but also their attention to detail, high quality ingredients and innovation. The brand reimagines traditional techniques and processes and infuses them with modern touches to create unforgettable fragrances that are classic and contemporary at the same time. Founded in 2009, the maison is considered as one of the best in the world. Its artistic director, Francis Kurkdjian has crafted over 40 household fragrances for some of the world's most prestigious brands. In the Philippines, it was launched a decade ago, and since then has garnered a cult following that continues to grow. Who could forget iconic olfactory sensations such as Baccarat Rogue 540, Gentle Fluidity and Petit Matin to name a few? Needless to say, the label has made an impact because of its purity, sophistication, timeless appeal and reimagined classicism.