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Leica's Pocket RocketIs This 2025's Ultimate Camera Phone?

BW Businessworld

|

May 31, 2025

With Xiaomi pairing up with the German imaging house Leica, the gleaming new 15 Ultra is not just specifications loaded, it whispers of German engineering finesse. It is really more of a Leica you can also use as a phone. As part of Xiaomi HyperCore, AI is baked in at a system level. Annoyingly, though, you don't get a charger in the box.

- By Sahil Mohan Gupta

Leica's Pocket RocketIs This 2025's Ultimate Camera Phone?

THE “ULTRA” SMARTPHONE game plan, as we've come to expect by early 2025, is usually about cramming in the absolute bleeding edge of tech, often with a stylistic subtlety. But Xiaomi's gleaming new 15 Ultra, tested here in New Delhi and further afield, feels like it's dancing to a different, more refined tune - one conducted by the legendary German imaging house, Leica. It's not merely spec-loaded; it whispers of German engineering finesse, feeling less like a phone with a formidable camera bolted on, and more like a Leica you can happen to make calls with. This isn't just flagship; it's flagship with an artist's soul, aiming to redefine what we expect from a premium device.

Built Like a Leica, Handles Like a Dream:

There's a palpable sense of considered craftsmanship about the Xiaomi 15 Ultra, a deliberate and welcome departure from the legion of identikit glass slabs. Dressed in a smart dual-tone silver and black outfit, its unique glass fibre rear panel, paired with a sumptuously plush leatherette material, feels as reassuring and premium as gripping one of Leica's iconic M-series rangefinder cameras. This tactile pleasure is a constant reminder of the collaboration.

Attach the optional photography kit, and the transformation is rather magical. It genuinely morphs into something akin to Chieftain tank, using aerospace-grade aluminium for its sturdy frame and boasting IP68 water and dust resistance, making it ready for almost anything the urban jungle or a dusty Indian photo expedition can throw at it, but don't expect it to lie perfectly flat on a table.

FLERE HISTORIER FRA BW Businessworld

BW Businessworld

BW Businessworld

THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS

Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences

In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

Apple's Retail Run in India

Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth

time to read

4 mins

September 20, 2025

BW Businessworld

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IT'S ALL IN THE KICKS

A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

THE GST STIMULUS

From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?

time to read

8 mins

September 20, 2025

BW Businessworld

BW Businessworld

HEALTH MADE LESS TAXING

GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

"EVERY WORD CARRIES A HIDDEN JOURNEY"

Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE

Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

CAREER TIPS FROM A CORPORATE WORKSHOP

The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

India Now Tourism Australia's Fifth-largest Market

Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling

time to read

3 mins

September 20, 2025

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