Essayer OR - Gratuit
Leica's Pocket RocketIs This 2025's Ultimate Camera Phone?
BW Businessworld
|May 31, 2025
With Xiaomi pairing up with the German imaging house Leica, the gleaming new 15 Ultra is not just specifications loaded, it whispers of German engineering finesse. It is really more of a Leica you can also use as a phone. As part of Xiaomi HyperCore, AI is baked in at a system level. Annoyingly, though, you don't get a charger in the box.
THE “ULTRA” SMARTPHONE game plan, as we've come to expect by early 2025, is usually about cramming in the absolute bleeding edge of tech, often with a stylistic subtlety. But Xiaomi's gleaming new 15 Ultra, tested here in New Delhi and further afield, feels like it's dancing to a different, more refined tune - one conducted by the legendary German imaging house, Leica. It's not merely spec-loaded; it whispers of German engineering finesse, feeling less like a phone with a formidable camera bolted on, and more like a Leica you can happen to make calls with. This isn't just flagship; it's flagship with an artist's soul, aiming to redefine what we expect from a premium device.
Built Like a Leica, Handles Like a Dream:
There's a palpable sense of considered craftsmanship about the Xiaomi 15 Ultra, a deliberate and welcome departure from the legion of identikit glass slabs. Dressed in a smart dual-tone silver and black outfit, its unique glass fibre rear panel, paired with a sumptuously plush leatherette material, feels as reassuring and premium as gripping one of Leica's iconic M-series rangefinder cameras. This tactile pleasure is a constant reminder of the collaboration.
Attach the optional photography kit, and the transformation is rather magical. It genuinely morphs into something akin to Chieftain tank, using aerospace-grade aluminium for its sturdy frame and boasting IP68 water and dust resistance, making it ready for almost anything the urban jungle or a dusty Indian photo expedition can throw at it, but don't expect it to lie perfectly flat on a table.
Cette histoire est tirée de l'édition May 31, 2025 de BW Businessworld.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE BW Businessworld
BW Businessworld
8 GADGETS THAT WHISPER CLASS - AND JUST WORK
Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts
3 mins
November 01, 2025
BW Businessworld
A CELEBRATION OF ART
The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week
2 mins
November 01, 2025
BW Businessworld
"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"
This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:
2 mins
November 01, 2025
BW Businessworld
"30 per cent of our sales come from our digital channels"
We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more
2 mins
November 01, 2025
BW Businessworld
RADO
INNOVATION AND TIMELESS DESIGN
1 min
November 01, 2025
BW Businessworld
Modern twist to a timeless memory
By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently
3 mins
November 01, 2025
BW Businessworld
THE GUT-BRAIN CONNECTION
A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.
2 mins
November 01, 2025
BW Businessworld
"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"
Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life
4 mins
November 01, 2025
BW Businessworld
THE PROMISE OF LUXURY
The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.
3 mins
November 01, 2025
BW Businessworld
INSIDE THE 2025 SHOPPING FRENZY
As India steps into the 2025 festive season, online retail is poised for a record-breaking year
4 mins
November 01, 2025
Listen
Translate
Change font size

