ICON LIVING

Bryanboy’s fashion identity continues to evolve in a brand new world

- MIA CASTRO

With a black Hermès Birkin on one hand and the Dior CD chain hanging around his neck, Bryanboy steps out of his car and heads directly to the swabbing station for our shoot. He naturally pulls out his phone to document the process, one that you can now see on his TikTok page. By this point, nerves are setting in that we’ll be working with the OG blogger and now iconic style star who paved the way for influencers to become best friends with designers. Yet, immediately after, he heads directly to where my colleagues and I stood, introducing himself to make conversation. And it wasn’t just cordial—he seemed genuinely interested in talking about the pandemic, the upcoming elections, and new beauty treatments. Bryanboy’s persona online may scream “rich” and almost unreachable, but from the moment you meet him, you’ll understand why he’s almost universally adored to this day. He is someone who remains grounded and no matter who he speaks too, he is nothing but his authentic self.