A Squeeze of Effort, an Orchard of Progress

Kristal Hierco-Reyes’s Pure Jus encourages you to start your fitness journey by taking a first sip, rather than a first step

- JERONNE DE VILLA

With more people shifting their lifestyles towards one where wellness is a real factor, so-called “healthy” fruit juices have gained an unsavory reputation in the health industry for being a market saturated with overly sugary and downright deceptive product lines. Such a perception towards an industry would scare many entrepreneurs from diving into it in the first place; but one young woman decided to face the odds and shake things up a little with her own approach; one that would be rooted from the principles of wellness and purity, rather than sweet nothings.

THE STORY OF KRISTAL

It was sometime in 2013 when Pure Jus founder Kristal Hierco Reyes started actively seeking a lifestyle that prioritized healthy habits, but was also fun and fulfilling. This pursuit was what led her to juice her first glass, which led to a sea of positive changes such as weight loss, brighter eyes, and increased bodily energy. With such impressive results, it didn’t take long for Kristal to activate her innate passion of helping others as she was also motivated with the steadfast support of her loved ones.

Fast forward to today, and we can see Kristal’s drive for wellness in everything she touches. From her own bodily self-improvement, down to a thriving venture that’s touched thousands of people’s lives, it seems that Kristal’s aspirations for development knows no limits, as even she admits that there is much more to learn in the industry, adding that: “Health Books will always be my friends.”

A BLEND FOR EVERYONE