A Magical Metamorphosis

Star Magic marks its 30th anniversary with a radical transformation

- ANDREA MANANKIL

THE BIG 30

This is no ordinary feat nor is it a mere celebration meant to only recognize existence. It carries more profoundness than just that. The commemoration is meant to honor the thousands of lives, billions of minutes, and immeasurable efforts that were dedicated to shaping the Star Magic of today.

During the entertainment, the behemoth puts their people in the limelight. And mind you, this is no unique gesture. Instead, it's only standard practice for Star Magic. For three decades now, the agency has continually put their biggest asset at the forefront: their people.

"Of all the agencies available in the Philippines, why did you choose to join this one?" More often than not, those who were asked this question had answers that carry a central theme: care and love for their talents.

"For me, ang dami ko na napanood na artistang talagang alaga ng Star Magic. At hanggang ngayon, kapag nakikita ko sila, masasabi mong inalagaan 'tong mga artista na 'to. 'Di sila pinabayaan," shares Kadenang Ginto star, Francine Diaz, who's been with the family for seven years now.

Should she describe her beloved agency in one word, Belle Mariano, a Star Magic talent for ten years now, picks "growth." Her chosen modifier is rooted in how she views Star Magic: a space that propagates excellence and opportunities to reach one's maximum potential.

With obvious reverence for the company that catapulted her into great heights, Belle expounds on why she's part of the roster of talents. "What made me want to join Star Magic is that they always strive for excellence. Here, there are workshops na talagang bantay sila sa 'yo. Plus, the people within your environment also make you want to improve and learn. It's just what I like."