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You Don't Sell Over Email
thinksales
|August - October 2017
Conversations establish what customers want.
A prospective client sends you an email requesting information. You have the information they need, and you want to send it to them as quickly as possible.
You might want to believe that your responsiveness is going to make you appear professional and helpful. You might even suffer from the delusion that sending the information will help create a preference for you, your company, and your solution. Unfortunately, the opposite is true.
When a prospect emails you to request information and you send it, you have allowed the prospect to determine that you are going to transact. That makes you — and your company — transactional. And that makes you a commodity.
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Denne historien er fra August - October 2017-utgaven av thinksales.
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FLERE HISTORIER FRA thinksales
thinksales
Getting Over Your Fear Of Cold Calling Customers
A recent research study found that 48% of business-to-business salespeople are afraid of making cold calls.
5 mins
July - September 2019
thinksales
10 Tips To Get Honest, Productive Feedback
Great leaders are great learners. Their never-ending pursuit of information pushes them to constantly improve and sets them apart from the rest. Getting and learning from feedback isn’t always easy, but it is necessary, if we want to become better.
5 mins
July - September 2019
thinksales
The 5 Things All Great Salespeople Do
The best salespeople know they’re the best. They take pride in their art form. They separate themselves from the rest of the pack regardless of circumstance. So how do they do it? What’s their secret? Are you one of them?
4 mins
July - September 2019
thinksales
Why Trade Shows Are Worthy Of Your Marketing Budget
Given unrealistic expectations against a modest budget, marketing leaders are routinely tasked with making trade-offs on what stays and goes in their annual budget. In a highly digitised world, trade shows might seem like the ancient way to do things, but they remain one of the best forums for exposure to customers. Increase your success rate with trade shows through more thoughtful planning that aligns sales and marketing to common goals and objectives.
4 mins
July - September 2019
thinksales
Why CRM Projects Fail And How To Make Them More Successful
CRM is an important tool, but it is just a tool. When the laptops are shut down for the day, it’s your sales team that is responsible for bringing value to clients and driving revenue. Implement your CRM with that in mind and you’ll be pleased with your ROI.
4 mins
July - September 2019
thinksales
Is Your Corporate Strategy Paying Off?
Key questions to determine if your strategy is working.
2 mins
August - October 2016
thinksales
3 Ways to Improve Your Ability to Diagnose
Selling requires a strong ability to diagnose the client’s problems and challenges.
4 mins
August - October 2016
thinksales
How To Create Compelling Content
How do you create content that cuts through the noise? How do you get attention now that there is a glut of content being created?
5 mins
February - April 2017
thinksales
Build Up Your Resilience By Asking Yourself Two Simple Questions
You may surprise yourself and find good in the bad.
4 mins
August - October 2017
thinksales
How Marketing Can Increase Customer Lifetime Value
Marketing can play a pivotal role in boosting customer profitability.
2 mins
August - October 2017
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