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You Don't Sell Over Email

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August - October 2017

Conversations establish what customers want.

- Anthony Iannarino

You Don't Sell Over Email

A prospective client sends you an email requesting information. You have the information they need, and you want to send it to them as quickly as possible.

You might want to believe that your responsiveness is going to make you appear professional and helpful. You might even suffer from the delusion that sending the information will help create a preference for you, your company, and your solution. Unfortunately, the opposite is true.

When a prospect emails you to request information and you send it, you have allowed the prospect to determine that you are going to transact. That makes you — and your company — transactional. And that makes you a commodity.

WHAT IS MOST IMPORTANT

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यह कहानी thinksales के August - October 2017 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

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