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Is Your Corporate Strategy Paying Off?
thinksales
|August - October 2016
Key questions to determine if your strategy is working.
Strategy
To win in today’s marketplace, you need a solid corporate strategy. Think of it as your playbook for success. And as CEO, it’s your responsibility to ensure it’s more than a check box activity. You’re the coach, the team’s leader. You can’t have your team thinking it’s a bunch of fluff and a laundry list of objectives. Objectives that they have no idea how to accomplish. Your team needs to be on the same page. And your corporate strategy must pave the way.
As we enter the second half of the year, it’s a good time to evaluate your strategy. Ask yourself a few key questions. These will help you determine if your corporate strategy is making the grade.
Is my strategy providing the right guidance?
Your corporate strategy should set company objectives. But it should also provide insight into how these objectives can be met.
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