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Echelon Magazine - December 2025

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Echelon Magazine Description:

Forlegger: Capital-Media-(Pvt)-Ltd

Kategori: Business

Språk: English

Hyppighet: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

I dette nummeret

Cyclone Ditwah and reservoir management Severe storms differ in their details, but there are still generalisations to be made about what makes a storm severe and how that understanding should inform precautions to prevent loss of life and property damage. Ditwah killed over 600 people and damaged infrastructure and property. Preliminary estimates suggest the economic impact of the cyclone will be between 3%-5% of GDP. Cyclone Ditwah was unlike any storm during the last 125 years. It's forming close to shore, suddenly intensifying, lingering over land for a long time, and the accompanying record downpour was challenging to model. The meteorology department issued several warnings in the days leading up to the rains induced by the cyclone. Around 60 hours before the weather system hit landfall, the irrigation department issued a specific warning with its ‘early advisory for flood preparedness’ advising disaster management authorities to take all necessary preparedness and mitigation measures in response to the anticipated flood risk. Member of Parliament Kabir Hashim told parliament that the warning should lead to reservoirs releasing water ahead of a storm to minimise the impacts of inundation, should catchments fill a reservoir quickly, and all sluice gates are suddenly opened. The parliamentarian said the Kothmale dam’s sluice gates were opened suddenly, inundating the Gampola town. He said the flooding might not have been so severe had the reservoir's water levels been reduced in anticipation of downpours. Reservoirs serve one or two purposes: irrigating agriculture and generating hydroelectricity. However, a flood warning should lead their managers to prioritise human lives and minimise flood damage. While Cyclone Ditwah was an outlier, proactive reservoir management might have reduced the human cost and the impact on the economy.