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Echelon Magazine - February 2025

Echelon Magazine Description:
Intelligent Storytelling
The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.
But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.
Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.
The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.
We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.
Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.
I dette nummeret
Hold Fast
The JVP-led NPP government is learning the hard truth: governance is not the same as governing. One can only hope that the naive populace, who expected change, is learning, too.
Holding power is one thing; managing the machinery of the state is another. Nowhere is this more evident than in the long lines of fully loaded container trucks stranded around Colombo Port, bottlenecked by Customs clearance delays. Importers and truckers protest the inefficiencies, but solutions remain elusive.
Meanwhile, rice and coconut shortages persist, with prices refusing to drop. Large-scale millers, exploiting the system as always, are purchasing paddy at rock-bottom rates while farmers—many of whom backed the NPP—watch helplessly. As expected, their calls for a guaranteed price go unanswered. Governments, it seems, have perfected the art of waiting—allowing major millers to stockpile before introducing price controls.
In the transport sector, private buses have blatantly disregarded the highway component of the Clean Sri Lanka initiative. The much-touted promise to fix overnight passport delays has crumbled, with officials now saying the backlog will last until August 2025. And if that weren't enough, reports suggest the country is now facing a salt shortage.
So where is the system change? Governance is not just about grand promises but delivering results. The burden of reform is as much on the government to act as it is on the people to endure a slow and painful recovery.
Or must we believe?
To borrow a line from a certain dismally eternal Hogfather wannabe:
"Then take the universe and grind it down to the finest powder and sieve it through the finest sieve and then show me one atom of justice, one molecule of mercy. And yet—you act as if there is some ideal order in the world, some rightness in the universe by which it may be judged."
And yet, we must believe. Because, in the end, that is the point.
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