'More distributors will come to MFCentral, MF Utility'

Goyal feels they can grow their business five times, 10 times with tech

How has online access to mutual funds impacted the interaction between investors and your business? Looking ahead over the next decade, how do you expect this to evolve? 

Online access and delivery of mutual funds have meant that, as an AMC, we are always on our heels. The interactions are not only around awareness about mutual funds, products and solutions but also about the overall user experience. Because this space (AMC + aggregators) is so crowded, giving an elevated investor experience has become a key to new client acquisition as well as to the retention of the existing client base. Digital experience is now an integral part of the overall customer experience and user experience. Going forward, we believe that the investors and partners will demand more and more from the AMCs in terms of overall digital experience.

How have the above changes impacted distributors of different sizes and types?