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South African Wagyu beef a hit at Hong Kong expo
Farmer's Weekly
|September 22, 2023
Wagyu SA, the cattle breeder’s society for Wagyu in the country, recently took the initiative to attend an international food expo on behalf of its members. Wagyu SA and its affiliate, Certified Wagyu Beef (CWB), took a booth at the internationally renowned Hong Kong Food Expo, held from 17 to 21 August, to assist its members in their drive to increase South African Wagyu beef exports.
According to Elandri de Bruyn, chief operating officer of Wagyu SA, local breeders were currently exporting small volumes of CWB to markets in the Middle East. However, the recently finalised beef export protocols between South Africa and China, as well as Saudi Arabia, would also allow CWB access to top-end markets in those countries.
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