Health
BW Businessworld
When We Forget How to Let Life Be
THE MORE WE AGE, the more stubborn we seem to become.
3 min |
November 15, 2025
BW Businessworld
The Courage to Hold Two Truths
Why the strongest leaders don't choose sides but learn to hold competing truths without losing clarity or momentum
3 min |
November 15, 2025
BW Businessworld
COMPACT. PREMIUM. ELECTRIC
The VOLVO EX30 redefines urban elegance with its clean design, quiet confidence, and performance that's as sustainable as it is spirited
6 min |
November 15, 2025
BW Businessworld
"A Nation Can Only Prosper With Its People, Not Despite Them"
In a candid conversation with Rohit Chintapali on the sidelines of the second edition of Manotsava - National Mental Health Festival, author and famed philanthropist ROHINI NILEKANI reflects on India's development journey and shares why true progress depends as much on mental well-being as on economic growth. She urges founders and leaders to build a culture of respect, balance, and purposeful giving. Excerpts
4 min |
November 15, 2025
BW Businessworld
Of a 'Spiritually Conscious Being with a Yogic Past'
Amidst the plethora of tomes on Prime Minister NARENDRA MODI, arrives lawyer BERJIS DESAI'S perspective of a mystical being in a very temporal position. \"Desai's interpretive frame-that Modi is an instrument of divine design - is both the book's unique strength and its conceptual risk,”
3 min |
November 15, 2025
BW Businessworld
Grid Resilience Is India's New Currency
N. VENU on India's unified grid, energy security and climate finance reforms, and how these define true resilience for COP30
2 min |
November 15, 2025
BW Businessworld
KILL THE INVISIBLE MONSTER 'ENVY'
ONE OF THE MOST evergreen moments in my childhood was renting a bicycle over the weekends and learning to ride it.
3 min |
November 15, 2025
BW Businessworld
BLENDING BEAUTY, PURPOSE, COMMUNITY
Today's beauty consumer is curious, expressive and constantly evolving—and that's exactly what inspires Priyanka Puri, Senior Vice President – Marketing, Hygienic Research Institute (HRIPL). “Exploration is the hallmark of today's beauty consumer, and that's a good thing. It keeps brands on their toes and pushes us to innovate constantly,” she says.
1 min |
November 15, 2025
BW Businessworld
MAKING INVESTING MORE HUMAN & INTELLIGENT
In the fast-evolving world of financial services, Puneeth Bekal, EVP & Chief Marketing Officer, HDFC Securities, stands at the intersection of trust, technology and storytelling.
1 min |
November 15, 2025
BW Businessworld
MAKING INSURANCE PERSONAL
Sai Narayan, Chief Marketing Officer, Policybazaar, has had a clear vision always to transform a low-engagement category into one that connects deeply with human emotion.
1 min |
November 15, 2025
BW Businessworld
The Human Edge of Modern Leadership
THAT QUARTERLY review was unforgettable. Charts gleamed on the screen, ratios shone brightly, and every metric celebrated success.
3 min |
November 15, 2025
BW Businessworld
BETTING ON SPEED & VALUE
In the high-stakes game of festive season marketing, Rajiv Dubey, Vice President - Marketing at Dabur India, has been playing a different hand this year.
1 min |
November 15, 2025
BW Businessworld
Time to Level-up Indian Agri-Exports
INDIA STANDS AT A pivotal juncture in agricultural trade.
4 min |
November 15, 2025
BW Businessworld
FORGING PURPOSE, PRIDE, PROGRESS
Emotion and purpose aren't limited to traditional consumer brands and are intrinsic even to a product as foundational as steel, believes Tarun Jha, Head - Marketing, JSW Steel.
1 min |
November 15, 2025
BW Businessworld
PURPOSE AS THE NEW COMPASS
Every brand needs a reason to exist beyond profit, and for Siddhartha Butalia, Chief Marketing Officer, Air India Express, that reason is purpose. It's what defines a company's character, shapes its culture and builds the trust that keeps customers coming back.
1 min |
November 15, 2025
BW Businessworld
THE CONSUMER CONNECTION
When you're responsible for brands that touch 5 billion lives globally, one-size-fits-all simply doesn't work.
1 min |
November 15, 2025
BW Businessworld
MARKETING'S TOUGHEST TRADE-OFF
For Jaswinder Sodhi, Head - Customers, Digital & Marketing at HSBC India, marketing isn’t merely about metrics, it’s about meaning.
1 min |
November 15, 2025
BW Businessworld
ELEVATING INDIA'S HOME-GROWN SMARTPHONE STORY
When Puravansh Maitreya took on the role of Head - Marketing at Lava International, he stepped into a smartphone market defined by rapid change, intense price competition and discerning consumers.
1 min |
November 15, 2025
BW Businessworld
FROM MILEAGE TO MEANING
Leading Maruti Suzuki India's marketing transformation, Banerjee blends legacy and innovation to engage India's new-generation car buyers
1 min |
November 15, 2025
BW Businessworld
LEADING WITH OPENNESS
For Sunil Narula, Senior Vice President - Sales & Marketing at Panasonic Life Solutions India, the rise of AI hasn't redefined marketing overnight, it's made the role of a CMO far more fluid, curious, and humble.
1 min |
November 15, 2025
BW Businessworld
DESIGNING INDIA'S NEXT CREATIVE LEAP
Chandrika Deb, Country Manager - India, Canva, is driving a deeply local strategy that strengthens India's design community, accelerates Al adoption and expands visual creativity
1 min |
November 15, 2025
BW Businessworld
MARKETING PLANS IN THE BLITZKRIEG AGE
POST WORLD WAR I, the French built the Maginot Line, a series of defensive walls, as protection against future attacks.
3 min |
November 15, 2025
BW Businessworld
"India is a core demand market with long-term potential"
AMITSUXENA, who leads NetSuite across Asia, speaks about India's rising influence in the company's strategy
3 min |
November 15, 2025
BW Businessworld
What If There Was No Delhi Metro?
LATE SEPTEMBER, I had to attend a meeting at the Rajiv Gandhi Cancer Institute (RGCI) in Rohini (West Delhi).
4 min |
November 15, 2025
BW Businessworld
SALIL PANIGRAHI LEADS THE SHIFT FROM EXTRAVAGANCE TO IMMERSION IN MODERN HOSPITALITY
As Co-founder and Managing Director of Atmosphere Core, SALIL has built a portfolio defined not by extravagance but by immersion
2 min |
November 15, 2025
BW Businessworld
EXPERIENCE BEYOND TRANSACTIONS
At the helm of Magicbricks' marketing, Prasun Kumar is transforming how Indians perceive and pursue their dream homes. While digital platforms often push for short-term performance marketing, Kumar balances measurable conversions with enduring brand equity.
1 min |
November 15, 2025
BW Businessworld
Pet Peeves
A RAGING DEBATE between dog-rights supporters and those worried about the menace posed by stray-dogs filled much print-media space and TV time over the last year or more, finally reaching the highest court.
2 min |
November 15, 2025
BW Businessworld
STAYING TRUE TO BRAND NARRATIVES
In the fast-evolving FMCG landscape, Abhishek Kumar Srivastava, Vice President – Marketing, Piramal Consumer Healthcare, believes the key lies in following the consumer while staying true to the brand’s narrative.
1 min |
November 15, 2025
BW Businessworld
THE SHAKY LADDER: WHY INDIA'S SOCIO-ECONOMIC CLIMB FAILS TO RISE
INDIA IS FOND OF TELLING a success story.
4 min |
November 15, 2025
BW Businessworld
SCALING NEW HEIGHTS
From a startup to a listed PropTech leader in just six years, what has fuelled JUSTO'S remarkable growth story?
4 min |