Computer-Mobile
Businessworld
A Night & Day Story
The newly formed Dell Technologies has created a brand architecture that communicates the values of a family of businesses. JEREMY BURTON, chief marketing officer of Dell Technologies, can spin a tale, even if it is something as mundane as selling tech products or data protection suites or raising awareness around security threats. He was faced with an interesting challenge when the Dell EMC merger created Dell Technologies, and the mandate to create the brand story was assigned to him. In conversation with NOOR FATHIMA WARSIA, Burton shares how he approached the task at hand. Excerpts:
3 min |
November 28, 2016
Businessworld
The Rise Of Digital Payments
The digital trend, which has picked up as an immediate aftermath of the government’s announcement to demonetise high-value currency notes, is expected to continue and create a lasting impact.
6 min |
November 28, 2016
Businessworld
No Big Fat Weddings In A While
In the peak season for artistes and event managers, the only thing ‘peaking’ is anxiety about payments, now that cash is scarce.
3 min |
November 28, 2016
Businessworld
The Art of Leadership
It has been a year of big wins for JWT under the dynamic leadership of TAMARA INGRAM, CEO, JWT Worldwide. From record wins at Cannes to increased focus on workplace diversity, JWT has built a trajectory that most agencies can’t yet dream of. One of its great successes has been its India operations on the watch of TARUN RAI, CEO, JWT South Asia. With 20 per cent increase in business, it has added 140 new clients, opening a diverse range of possibilities for new business partnerships and collaborations. In conversation with BW Businessworld’s RUHAIL AMIN, Ingram and Rai talk about the agency’s future focus.
4 min |
December 12, 2016
Businessworld
20 Years Later... Still Lovin' It
IT HAS BEEN 20 years since we first came across McDonald’s Happy Meals toys and ads on our TVs.
2 min |
December 12, 2016
Businessworld
Towards An Equal World
The success stories in the special issue simply tell us why we need to go beyond drafting policies that fight gender bias.
3 min |
March 17, 2018
Businessworld
Alice In Insurance Land
Re-insurance in India has a long way to go. And GIC Re’s Alice Vaidyan has no small part to play in harmonising the darks and the brights.
2 min |
March 17, 2018
Businessworld
Leading With A Mission
A pioneer of the private equity industry in India, Archana Hingorani is also a great advocate of women’s roles in corporate work force.
1 min |
March 17, 2018
Businessworld
Beyond The Call Of Duty
She has taken telecom to remote parts of rural India and campaigned for mass e-literacy.
1 min |
March 17, 2018
Businessworld
For India's Real Progress
Known for shaping retail banking in India, Chanda Kochhar believes in empowering women for all-round progress.
2 min |
March 17, 2018
Businessworld
An Avid And Quick Learner
Learning agility – the ability to learn, and grow against all adversity — has stood Axis Bank’s Shikha Sharma, in good stead.
1 min |
March 17, 2018
Businessworld
Helping Guide The Country's Opinions
Founded in 1924, Hindustan Times was transformed into a bright, young paper aimed at the next generation by Shobhana Bhartia.
2 min |
March 17, 2018
Businessworld
The Gen Next Leader
How Smriti Irani’s rich experience has contributed to her personality.
1 min |
March 17, 2018
Businessworld
Overseas Fans Go Ga-ga Over Modi
SINGAPORE recently hosted the inaugural Money20/20 Asia − an event with a mission to bring together companies and individuals who build, disrupt and challenge the way consumers and businesses manage, spend and borrow money.
1 min |
March 31, 2018
Businessworld
Is India On Uber's Radar For Regions It Will Exit?
THE US-BASED ride-sharing, food delivery and transportation company, Uber Technologies has sold its ride-hailing and food delivery businesses in Southeast Asia to its Singapore-based rival, Grab.
2 min |
March 31, 2018
Businessworld
In A World Of Powerless Queens
COME MARCH, and the Women’s Day theme takes over the advertising world.
2 min |
March 31, 2018
Businessworld
India Ahead Of Many Apac Markets
With India witnessing a three-fold increase in the use of programmatic, MATT BROCKLEHURST, Programmatic & Platforms Marketing Lead, Asia Pacific at Google India tells RUHAIL AMIN about the factors that have enabled this robust growth and how its use has replaced the manual process with an automated process and brought efficient practices into the environment
4 min |
March 31, 2018
Businessworld
'The Labour Of Farmers Must Be Compensated'
FARMERS WERE ON CENTRE STAGE again, when a multitude of them led a march to Mumbai. The protests have been called off, but have raised many posers on the efficacy of the measures that have been taken to allay the distress of cultivators, like part-implementation of the Swaminathan Committee report. Prabodh Krishna strives to get an insight into the reality on the ground in an exclusive interview with the Father of the Green Revolution in India, M. S. Swaminathan.
3 min |
March 31, 2018
Businessworld
Samsung's Big Dreams For India
The electronics giant is betting on its local R&D initiative ‘Make for India’ to hold its leadership in a competitive yet challenging market By Paramita Chatterjee
10+ min |
March 31, 2018
Businessworld
The Damning Effects
The growing pile of pending refunds is slowing down the export sector in India at a time when it should have been riding the big wave of robust trade conditions across the world.
6 min |
March 31, 2018
Businessworld
Clampdown On Cryptocurrency
The domestic cryptocurrency market has gone into a tizzy. All fingers point at the RBI and the finance ministry.
10+ min |
April 14, 2018
Businessworld
What Modi's Brand India Rought Home
PM Modi has visited 53 countries so far, hawking Brand India to the world at large. What perceptible difference has this thrust on diplomacy made to trade and investment?
4 min |
April 14, 2018
Businessworld
Taking The Rust Off The Cannon
To transition from a net importer of armaments to a key player in the world mart, India needs a new ecosystem for defence production.
5 min |
April 14, 2018
Businessworld
Telecom Unwired
THE INDIAN TELECOMMUNICATIONS industry is probably passing through its most disruptive phase, reeling as it is under a debt burden of Rs 4.5 lakh crore and a declining revenue. It is among the heavily taxed industries.
2 min |
August 19, 2017
Businessworld
An Unforgettable Experience Of Tata Cars
With Tata Motors’ latest offering Tigor, the company is targeting young buyers — a demographic it did not aggressively pursue earlier — through both offline and online experiential marketing. The impact is visible in the growing sales of its new product. In an interview with RUHAIL AMIN, VIVEK SRIVATSA, head of marketing, Passenger Cars, Tata Motors, talks about the auto giant’s innovative approach to attract young customers, boost sales, and improve experiential marketing
4 min |
August 19, 2017
Businessworld
Smart Cities Need Smart Governing
WAY BACK IN THE 1980s, M.J. Akbar, then founding - editor of The Telegraph , said only half in jest that Indians might soon need a visa to travel to Bombay.
4 min |
August 19, 2017
Businessworld
Aceing The 4G-Game
Reliance Jio isn’t only setting new trends but actually changing the whole game with its 4G-LTE handsets
4 min |
August 19, 2017
Businessworld
New Man At The Helm
India’s premier exchange is looking ahead even as newcomer Vikram Limaye wants to set things right.
3 min |
August 19, 2017
Businessworld
Relooking Systems, Controls And Processes
VIKRAM LIMAYE (50), has stepped into the hot seat of the NSE and has hit the ground running filing a consent application with Sebi (in a case which says it gave preferential access to some high-frequency traders and brokers) even as the Nifty scaled a new peak and crossed the five-figure mark. The CEO & MD of NSE spoke to Clifford Alvares and Raghu Mohan on various steps the exchange has taken in the recent past to set things right at the NSE.
5 min |
August 19, 2017
Businessworld
Step Up Or Be Sidelined
Indian IT services industry is battling large-scale layoffs and reskilling seems to be the only alternative
4 min |