Business
IMPACT
A Finance Wiz In Ad Wonderland
There has been a lot written about the sudden exit of Sir Martin Sorrell from the agency group that he assiduously built over the last 30+ years. Many reasons have been floated and Indian industry leaders have been gushing forth about how he was a great believer in India and did Indian industry a great service through his long innings as CEO of WPP(by visiting us as often as a few times every year, etc).
6 min |
April 29, 2018
IMPACT
‘I Still Fit Into The Clothes I Wore When I Was 25'
Radhey Shyam Dixit’s fitness journey began at a young age, inspired as he was by his hardworking grandfather and parents. His fitness routine enables him to run his business better and keeps his team motivated. He tells us how his disciplined lifestyle and healthy eating has kept him in good shape, even at the age of 50
3 min |
April 29, 2018
IMPACT
Beyond Winning A Pitch
We received an email inviting us to pitch for a communication strategy development project in Gadchiroli, a small village outside Nagpur. When my co-founder, Minal, insisted we both go, I was completely dismissive about it. A flight to Nagpur followed by a four-hour journey to Gadchiroli wasn’t something I was excited about. In retrospect, however, I am glad that I ultimately gave in and made the trip, as it turned out to be one of the best experiences we have both had.
2 min |
April 08, 2018
IMPACT
It's Time To Make ‘Experiences' Your Business, Says Shantanu Narayen @adobe Summit 2018
President and CEO, Adobe, calls for focus on ‘experiences’, design and intelligence; AI expected to be more powerful an entity than the Internet was at its advent.
3 min |
April 08, 2018
IMPACT
'We Will Break Even On IPL This Year Itself'
Sanjay Gupta, MD, Star India says he expects a Rs 2000 crore turnover from IPL 11, and that ad inventories are already running full
4 min |
May 6, 2018
IMPACT
Brand Is A Business & The Business Is A Brand!
Many dominant brand and eponymous businesses have disappeared over the years. Remember Compaq? Kodak? Nokia?
4 min |
May 6, 2018
IMPACT
'WPP Without Sorrell Is An Adjustment, But We Are Adaptable People'
On his maiden visit to India after the launch of Wavemaker, Global CEO Tim Castree talks of Team India being the best example of what Wavemaker stands for, and how life at WPP goes on without Sir Martin Sorrell
5 min |
May 13, 2018
IMPACT
'We Are The Swiss Army Knife Of Agencies'
The Glitch, a nine-year-old agency founded by Varun Duggirala and Rohit Raj has recently been in the news, courtesy its acquisition by GroupM. We talk to the two founders and the CEO, Pooja Jauhari, to understand how the new-age agency works, what makes them different and their plans for the future
5 min |
May 13, 2018
IMPACT
AD Wars From Convert To Overt
More and more brands complain about comparative advertising, also drag rivals to court
6 min |
May 27, 2018
IMPACT
The Oneplus 6: A Cover Story
Vikas Agarwal, General Manager, OnePlus India talks to Dipali Banka about the first Indian magazine cover shot on a cellphone – Vogue India’s May 2018 edition cover featuring Aditi Rao Hydari, shot on the newly launched OnePlus 6, other consumer engagement campaigns, movie partnerships and celebrity engagement that have helped top-of-the-mind recall for the brand
3 min |
May 27, 2018
IMPACT
Another Lion Hunt Begins!
Can India better its all-time best tally of 40 metals in 2017 at the Cannes Lions International Festival of Creativity this year?
5 min |
June 17, 2018
IMPACT
‘The Agent At The Visa Office Stood Up And Clapped When He Saw 86-year-old Pooran'
Praful and Amit Akali of Medulla Communications all set to take 86-year-old terminally ill patient from ‘Last Laugh’ video to speak at Cannes
3 min |
June 17, 2018
IMPACT
Media Planning For A New World
Smart media planning calls for mastering changing consumer trends
3 min |
June 17, 2018
IMPACT
The ₹5000cr Mobile Marketing Opportunity
As smartphone ownership and mobile data usage grow in India, mobile ad spends are projected to grow by 63% in 2018 to reach Rs 3,635 crore. In this scenario, can marketers build brands solely on the mobile platform?
10 min |
December 2, 2018
IMPACT
‘We Want To Be The Fastest FMCG Brand To Reach Rs 500 Crore
Too Yumm!’s strategy of roping in Virat Kohli has helped it establish itself as a credible brand, says Anupam Bokey, CMO (FMCG), RP-Sanjiv Goenka Group. He tells us about the brand’s ambition of touching the magic figure of Rs 500 crore, and the strategy it’s employing to get there
6 min |
December 23, 2019
IMPACT
How My Dog Taught Me To Run A Successful Business
I’ve learnt from Logan, that it’s not about the amount of time I’m spending with my team or clients - it’s about the quality of attention that I am giving them when I’m with them.
1 min |
December 23, 2019
IMPACT
The Fault In Their Stars
Some celebrities endorse as many as 25 different brands – do they manage to make every product stand out as brand ambassador, or is there a sense of celebrity fatigue?
10+ min |
December 23, 2019
IMPACT
Piyush Pandey Hits The Ball Out Of The Park!
As the legendary adman gets set to take on his role as Global Chief Creative Officer, Ogilvy in January, 2019 – the first such role for an Indian - industry leaders, colleagues and competitors have nothing but words of high praise and pride
2 min |
December 15, 2018
IMPACT
The Internet Evangelist
Rajan Anandan, VP, South East Asia & India, Google is IMPACT Person of the Year 2018 for being a dynamic leader in India’s digital ecosystem, accelerating innovation, growing Internet adoption, enabling vernacular language access of the Internet and making ‘Internet for every Indian’ his mission
10+ min |
December 15, 2018
IMPACT
Lessons In Leadership
A perfect leader is someone who leads others in a progressive direction.
2 min |