Mars Wrigley Australia launches recyclable paper-based packaging

Mars Wrigley Australia has announced a major step forward in its sustainability journey by committing to transition all Australian-made chocolate bars to a new paper-based packaging that can be recycled via traditional kerbside recycling.

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In a world first for the company, the shift to paper-based packaging will be seen on the company's much loved MARS BARⓇ, SNICKERS® and MILKY WAY Ⓡ as of April 2023. Once the Australian-made chocolate bar portfolio is fully transitioned to paper-based packaging, Mars Wrigley is set to eliminate more than 360 tonnes of plastic from its value chain, enough to stretch from Melbourne to London and back. This will contribute to its aim of creating a circular economy and achieving the 2025 national packaging targets.

The new sustainably sourced paper-based packaging is the result of extensive R&D trials, more than $2.5M invested in the project and locally driven innovation from Mars Wrigley's manufacturing site in Ballarat. The packaging is widely recyclable through comingled recycling bins and paper/cardboard recycling bins across Australia, enabling consumers to easily recycle the packaging via their kerbside recycling bin.