Essayer OR - Gratuit
Powerhouse Ranveer Singh unveils RANGEELA Vodka
Food & Beverages Processing
|December 2025
ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders and Distillers Limited (ABD), today announced launch of its homegrown RANGEELA Contemporary Indian Vodka.
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Conceptualized by cultural catalyst Ranveer Singh, who also serves as the Co-Founder and Creative Partner at ABD Maestro, RANGEELA embodies the vision to craft a spirit that celebrates the country's vibrant colours and deep emotions. With its smooth, versatile character and distinct sensibility, RANGEELA is set to redefine how contemporary India experiences vodka. With rapid premiumisation, India's vodka category is increasingly gaining prominence with young adult driving the growth. Exposure to international trends and the boom in cocktail culture makes RANGEELA poised to build quickly.
Cette histoire est tirée de l'édition December 2025 de Food & Beverages Processing.
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