Trump pulled male vote

X FACTOR: 54% MEN BACKED HIM DUE TO ECONOMIC CONCERNS, MACHO APPEAL

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Putting abortion rights front and center in her campaign, Democrat presidential contender Kamala Harris thought she had found a winning formula in courting women voters.

But it was Donald Trump who found victory, running up the margins on American men, particularly young men.

That young people as a whole tend to be more liberal was no deterrent to a US presidential campaign that capitalized on youth masculinity - tapping into interests such as fighting sports and cryptocurrency, and appearing on male-dominated podcasts.

"If you are a man in this country and you don't vote for Trump, you're not a man," said Charlie Kirk, a conservative activist long focused on the youth vote.

Trump won the presidency with 54% of men voting for the Republican, up from the 51% that supported him in 2020, according to NBC exit polling.