Intentar ORO - Gratis

Tech firms need to remember that people are bad

PC Pro

|

October 2025

Algorithms and tech systems fail to consider the real world and the people in it, including the residents of London

- Nicole Kobie

Tech firms need to remember that people are bad

Nicole Kobie is PC Pro's Futures editor. She loves living in London. Everyone is bonkers, so she fits in.

Technology developers live and breathe in blocks world. This isn’t an insult – though they often behave like block heads – nor is it a weird reference to Minecraft.

Blocks world refers to the simplified environments created by technology developers to test their ideas. Back in 1991, Rodney Brooks went viral – or whatever it was called back then – for his paper “Intelligence Without Representation” that criticised the way robotics et al were stuck in blocks worlds rather than being developed to work in the real world.

AI and related technologies required “experiments with real creatures in real worlds” he said, to see if they really worked. (He went on to co-found iRobot, which made Roombas a common household item, so he was certainly correct about a lot of things.)

Blocks worlds persist in innovation. Whenever new technology is rolled out in the real world, the creators seem to forget that humans exist – even though the products are usually designed to interface with us meat bags.

❝ No matter how smart your tech, if you leave bikes around London, people will use them in creative and terrible ways. This is just the way of things"

MÁS HISTORIAS DE PC Pro

PC Pro

PC Pro

LENOVO THINKSTATION P5 TOWER

Great design, but Intel's Xeon can't compete with AMD's processors

time to read

2 mins

October 2025

PC Pro

PC Pro

Six things to look for in a workstation

There are few bigger and more important investments to make than a new workstation, or a fleet of them. Here's what you need to consider before taking the plunge

time to read

8 mins

October 2025

PC Pro

PC Pro

Viture Luma Pro

Impressive clarity and mesmerising colour packed into a sleek pair of specs, but beware the import costs

time to read

4 mins

October 2025

PC Pro

PC Pro

SCAN 3XS GWP-G1-TF32

Hugely powerful for the money, optimised for 3D animation and games design

time to read

2 mins

October 2025

PC Pro

PC Pro

AKMARI MAGNETAR MC16R9

An excellent workstation for the money, particularly for 3D animation and gaming

time to read

2 mins

October 2025

PC Pro

PC Pro

Argon One Up

The dream of a Raspberry Pi laptop is realised at last, with a bunch of great features if not a bargain price

time to read

3 mins

October 2025

PC Pro

PC Pro

AMD Ryzen Threadripper 9000 series: the lowdown

We compare the new top-end chip with its predecessor and reveal the key differences between the generations

time to read

2 mins

October 2025

PC Pro

PC Pro

AKMARI MAGNETAK MC16R9

An excellent workstation for the money, particularly for 3D animation and gaming

time to read

2 mins

October 2025

PC Pro

PC Pro

Samsung Galaxy Watch8 & Galaxy Watch8 Classic

A big upgrade over the Watch7 series thanks to the built-in Gemini Al assistant, but the Classic stands out

time to read

3 mins

October 2025

PC Pro

Dell Pro 32 Plus QHD USB-C Hub Monitor (P3225DE)

A solid-value 32in monitor geared towards hybrid workers and office rollouts thanks to its superb hub

time to read

2 mins

October 2025

Listen

Translate

Share

-
+

Change font size