يحاول ذهب - حر
Tech firms need to remember that people are bad
October 2025
|PC Pro
Algorithms and tech systems fail to consider the real world and the people in it, including the residents of London

Nicole Kobie is PC Pro's Futures editor. She loves living in London. Everyone is bonkers, so she fits in.
Technology developers live and breathe in blocks world. This isn’t an insult – though they often behave like block heads – nor is it a weird reference to Minecraft.
Blocks world refers to the simplified environments created by technology developers to test their ideas. Back in 1991, Rodney Brooks went viral – or whatever it was called back then – for his paper “Intelligence Without Representation” that criticised the way robotics et al were stuck in blocks worlds rather than being developed to work in the real world.
AI and related technologies required “experiments with real creatures in real worlds” he said, to see if they really worked. (He went on to co-found iRobot, which made Roombas a common household item, so he was certainly correct about a lot of things.)
Blocks worlds persist in innovation. Whenever new technology is rolled out in the real world, the creators seem to forget that humans exist – even though the products are usually designed to interface with us meat bags.
❝ No matter how smart your tech, if you leave bikes around London, people will use them in creative and terrible ways. This is just the way of things"
هذه القصة من طبعة October 2025 من PC Pro.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من PC Pro
PC Pro
How connected tech could fix roads
Oceans of data, AI-managed traffic signals and more autonomous cars on the road all have the potential to make our roads safer.
9 mins
October 2025

PC Pro
"I'm an evil system tester, thinking up software-breaking situations, and this occasion was no different"
What would life be like without Google if its services were unavailable due to a deliberate act of sabotage?
9 mins
October 2025

PC Pro
"Ransomware is an extortion racket, and the people behind it are as caring as the Kray twins"
Guilty: it's another column about ransomware, but this one is different as Davey asks whether the government is right to ban ransom payments
8 mins
October 2025
PC Pro
Synology DiskStation DS1525+
A well-priced and powerful desktop NAS with top performance and heaps of data protection features
3 mins
October 2025

PC Pro
LENOVO THINKSTATION P5 TOWER
Great design, but Intel's Xeon can't compete with AMD's processors
2 mins
October 2025

PC Pro
Will Intel ever be back in the workstation market?
Certainly not this year. But there are promising signs for next year, if Intel hits all its claims - and assuming AMD doesn't jump ahead once more
4 mins
October 2025

PC Pro
Commodore: The comeback
David Crookes looks at how a once powerful and influential tech brand hopes to shine once more, including an exclusive interview with Commodore's new owner
8 mins
October 2025

PC Pro
Real world computing
\"I think cynicism is a good thing. And blunt sarcasm has been my trademark for 30 years\". New age-verification laws for 18+ sites raise questions about the trust we can place in third-party services that promise not to keep our data
10 mins
October 2025

PC Pro
Six things to look for in a workstation
There are few bigger and more important investments to make than a new workstation, or a fleet of them. Here's what you need to consider before taking the plunge
8 mins
October 2025

PC Pro
IDrive RemotePC Enterprise
Secure cloud-hosted remote support that's easy to use, very versatile and incredible value for larger businesses
2 mins
October 2025
Listen
Translate
Change font size