ONE OF A KIND

Project One combines premium-quality customised bikes with an endless palette of colours and designs from the creative experts at Trek. It's a winning formula. Here's why...

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Every rider is unique with their own preference, style and reasons to ride. So why not have a bike that's just as individual? This was the original motivation behind the launch of Trek's Project One way back in 2001.

Project One aims to provide cyclists with a ride like no other. A bespoke experience with the option to choose the bike, colour scheme and build. It is, says Trek, the ultimate customisable experience, and a springboard for your imagination.

01. How does it work?

There are four stages when buying a Project One bike. First, choose the machine. Roadies can select from Trek's premium models: Madone, Domane, Émonda, Silque or the Speed Concept. For fans of gravel riding, there's the Checkpoint SLR.

Next, select the design. Project One offers the option of curated patterns or colours hand-picked by Trek's in-house artists (Designer series), premium paint schemes (ICON series), or the pinnacle of design experience: Project One's Ultimate series.