Life insurance sales surge amid rise in investment-linked plans

Weighted new business premiums rise 7.7% to $2.99b, a first-half record post-pandemic

- Sheila Chiang

Sales of life insurance policies surged in the first half of 2025 as consumers sought balance between protection and wealth accumulation.

Weighted new business premiums, a rough measure of new sales, rose 7.7 per cent to $2.99 billion in the six months to June 30—the highest first-half figure since the Covid-19 pandemic.

The increase was driven largely by annual premium policies, which rose 22 per cent to $2.26 billion as compared with the same six months in 2024, noted the Life Insurance Association (LIA) Singapore on Aug 13.

By contrast, single premium policies fell 21.3 per cent to $722.9 million in weighted premiums.